The Forum, Atlético de Madrid 2026
We designed and produced the awards for THE FORUM 2026, Atlético de Madrid's leadership and innovation gathering, driven by Apollo Sports Capital, which brings together leaders from sport, leisure and entertainment.
The design starts from a circular shape split diagonally into two parts of different materials. One part is translucent blue acrylic; the other, a steel sheet with recycled content. The diagonal cut between the two materials defines the silhouette of the piece.
The acrylic half carries the event logo, the Atlético de Madrid crest and the Apollo Sports Capital reference. The steel sheet bears the forum's motto and the name of each recipient.
The result is a circular award built on the contrast between the translucent blue acrylic and the steel.
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